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The humanistic vision of conscious leadership

The conscious leader style is gradually replacing the old profit-based leadership styles at all costs through a renewed business ethic.

A concept inspired by value goals that aims to combine corporate well-being, also measured by profit, with innovation, employee loyalty, customer satisfaction and the common good.

This means that there are still healthy companies with the old leadership systems but, metaphorically speaking, it is like saying that there are still trains that run well on coal: even if they are still efficient, they certainly do not represent the future. So when the time comes for these companies to renew themselves, they will struggle because they have not built an internal culture necessary to sustain a leadership value.

Companies like Google, Apple, Univeler and Starbucks don't just look for sustainability, they look for evolution and transformation with integrated development models. Their business models are sometimes incomprehensible to leaders fossilized on old standardized models despite the results speak for themselves.

Conscious leadership brings the human being back to the forefront: it asks not only whether the worker is growing the company through results, but also how much that person is growing while working towards the goal.

A conscious leader asks the employee to bring all of himself and not just his skills to work.

Companies that adopt conscious leadership reveal a humanistic vision: they honor the person and their values; they develop a culture based on trust, loyalty, creativity, support and dedication; a culture that creates long-term success and sustainability. These companies achieve much more because they give more.

Even today they still practice with too much emphasis only the hard part of the business, perhaps because it is easier to measure it or perhaps because they believe that what is not measurable has no value.

In companies, today, priority is given to the study of competition and market analysis, organizational and hierarchical aspects: elements of an old business paradigm based on control that is quickly eroding in front of concepts of collaboration, internal partnership, service, empathy, transparency, delegation of independence and true consideration for the common welfare. All aspects that the modern company today is not yet able to measure, but which are becoming the key aspects of future success.

Luigi Zoia

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